Fomento de la creación de valor compartido en las MIPYME y emprendimientos en Costa Rica
Fecha
2016
Tipo
capítulo de libro
Autores
Retana Céspedes, Juan Manuel
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
El contexto socioeconómico en el que vivimos requiere no sólo de empresas que paguen
impuestos y cargas sociales o generen empleos y utilidades; más bien, se precisa de empresarios y
emprendedores con la capacidad de analizar las necesidades reales de las comunidades donde operan y de
la sociedad, en general. De donde resulte que se enfoquen en compartir parte del valor generado. El artículo
pretende incentivar al análisis y evaluación de empresas no solo por su capacidad productiva o indicadores
financieros, sino por su capacidad de generar impacto positivo en la sociedad y fomentar la relación entre
comunidades, medio ambiente y sector empresarial.
The socioeconomic context in which we live requires not only companies that pay taxes and social charges or create jobs and earnings, rather, it calls for businessmen and entrepreneurs with the ability to analyze the real needs of the communities where they operate and with society in general. As a result to focus on sharing some of the value generated. The article aims to promote the analysis and evaluation of companies not only by their production capacity or financial ratios, but also by their ability to generate positive impact in society and promote the relationship between communities, environment and the business sector.
The socioeconomic context in which we live requires not only companies that pay taxes and social charges or create jobs and earnings, rather, it calls for businessmen and entrepreneurs with the ability to analyze the real needs of the communities where they operate and with society in general. As a result to focus on sharing some of the value generated. The article aims to promote the analysis and evaluation of companies not only by their production capacity or financial ratios, but also by their ability to generate positive impact in society and promote the relationship between communities, environment and the business sector.
Descripción
Palabras clave
Valor compartido, Economía social, MIPYME, Sociedad, Emprendedores, Shared value, Social economy, SMEs, Society, Entrepreneurs