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The effect of intrinsic and extrinsic quality on the willingness to pay for a convenient meal: A combination of home-use-test with online auctions

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dc.creatorGarrido, Dolores
dc.creatorGallardo, R. Karina
dc.creatorRoss, Carolyn F.
dc.creatorMontero Díaz, María Laura
dc.creatorTang, Juming
dc.date.accessioned2025-07-28T19:38:19Z
dc.date.issued2021-10-12
dc.description.abstractA sensory evaluation using a home-use-test (HUT) setting and experimental online auctions at three storage times, were used to elicit willingness to pay (WTP) for two samples of ready meals with extended shelf life, one using microwave assisted pasteurization system (MAPS) and the other using freezing. The effect of the information on the name of a new technology and the environmental impacts associated with each technology was also measured. We found that sensory characteristics of the ready meal are the key drivers for subjects' WTP. Considering the specific context of this study, we did not find evidence that the name of the technology and the information on the environmental impacts associated with each technology impacted participants' WTP.
dc.description.procedenceUCR::Vicerrectoría de Investigación::Unidades de Investigación::Ciencias Agroalimentarias::Centro Nacional de Ciencia y Tecnología de Alimentos (CITA)
dc.description.sponsorshipCenter of Excellence for Food Safety Using Microwave Energy/[2016-68003-24840]//Estados Unidos
dc.description.sponsorshipInstituto Nacional de Alimentos y Agricultura/[]/NIFA/Estados Unidos
dc.identifier.doihttps://doi.org/10.1111/joss.12682
dc.identifier.issn1745-459X
dc.identifier.issn0887-8250
dc.identifier.urihttps://hdl.handle.net/10669/102585
dc.language.isoeng
dc.rightsacceso restringido
dc.sourceJournal of Sensory Studies, 36(5), Artículo e12682
dc.subjectsensory evaluation
dc.subjecthome-use-test
dc.subjectonline auctions
dc.subjectwillingness to pay
dc.subjectready meals
dc.subjectextended shelf life
dc.subjectmicrowave assisted pasteurization system
dc.subjectsensory characteristics
dc.titleThe effect of intrinsic and extrinsic quality on the willingness to pay for a convenient meal: A combination of home-use-test with online auctions
dc.typeartículo original

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