Improving the user experience of standardized questionnaires by incorporating gamified mechanisms

Abstract

User experience (UX) evaluation is essential for organizations since it allows them to generate competitive advantage and ensure that the software created is in accordance with the target users. There are several UX evaluation techniques and tools for information systems, among which the most widely used are standardized written questionnaires. However, in recent years, more interactive techniques have begun to take center stage, such as gamified methodologies that seek to include gaming techniques to attract greater interest from evaluators. This research aims to analyze the use of gamified mechanisms in combination with standardized UX evaluation questionnaires, taking advantage of the already demonstrated statistical capabilities of the questionnaires and at the same time providing the novelty of gamification techniques so that the collection of evaluation responses is attractive to participants.