Los mitos del país verde: la Costa Rica esencial del bicentenario
Fecha
2022-09
Tipo
artículo original
Autores
Cartagena Núñez, Catalina
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Editor
Resumen
Este artículo analiza el conjunto de factores históricos y socioculturales que han posi-bilitado la producción de imaginarios sobre Costa Rica como el “país verde”. Para esto, en un primer momento, se realiza una aproximación al contexto social y político en el cual se establece el denominado “mito verde”. En segundo lugar, se indagan las representaciones del paisaje natural en algunas campañas publicitarias de la Marca País Esencial Costa Rica. Finalmente, se contrastan los imaginarios de la excepcionalidad verde con la realidad socioambiental del país. A partir del análisis se pretende mos-trar algunos de los mecanismos mediante los cuales estos imaginarios producen unos modos de ser y pensar el país, al tiempo que borran e invisibiliza otros.
This article analyzes the set of historical and sociocultural factors that have influenced the production of imaginaries about Costa Rica as the green country. For this, first we approach the social and political context in which the so-called “green myth” is established. Secondly, we deep dive into the representations of the natural landscape used in some advertising campaigns by Essential Costa Rica. Finally, we place side to side the imaginaries of the green exceptionality with the socio-environmental reality of the country. Based on this analysis, we intend to show some of the mechanisms by which these imaginaries produce ways of being and thinking about the country while erasing and making others invisible.
This article analyzes the set of historical and sociocultural factors that have influenced the production of imaginaries about Costa Rica as the green country. For this, first we approach the social and political context in which the so-called “green myth” is established. Secondly, we deep dive into the representations of the natural landscape used in some advertising campaigns by Essential Costa Rica. Finally, we place side to side the imaginaries of the green exceptionality with the socio-environmental reality of the country. Based on this analysis, we intend to show some of the mechanisms by which these imaginaries produce ways of being and thinking about the country while erasing and making others invisible.
Descripción
Palabras clave
Costa Rica, Nacionalismo, Turismo, Publicidad, Conflicto, Ambiente, Nationalism, Tourism, Advertising, Conflicts, Environment