Enhancing UEQ Questionnaire Data Visualizations with AttrakDiff Visualization Techniques

Abstract

The research analyzes how applying AttrakDiff visualization techniques can improve User Experience Questionnaire (UEQ) data representations. Although the UEQ is a commonly used instrument for assessing user experience, the visualizations are can provide more insights. The study adapts AttrakDiff visualizations to UEQ and also proposes new visualizations. According to the study’s findings, participants responded favorably to AttrakDiff-like visualizations’ ability to accurately portray UEQ data. Participants in a sizable majority agreed that the AttrakDiff-like visualizations and proposed ones successfully captured user experience data. The results also showed that the new proposed visuals were simple to comprehend, and most participants praised their clarity.