Playing Spotify’s game: artists’ approaches to playlisting in Latin America

Abstract

This paper examines recent transformations in music industries associated with platformization by privileging the perspectives, experiences, and voices of artists. We draw on in-depth interviews with 41 musicians based in two Latin American countries: Costa Rica and Mexico. We analyze how artists perceive the “power” and limitations of playlists, how they think playlists are transforming music industries, and how they associate various forms of pressure with this process. We then show that artists’ perceptions about these issues are not uniform but rather variable by discussing three logics that shape the meaning they attribute to Spotify and playlists: dominant, oppositional, and negotiated. Finally, the paper explains the factors that account for why musicians in these countries espouse these logics in different ways. The conclusion argues for considering platformization as more than a purely technological process that needs to be situated within the wider national histories and cultural configurations of the music industries.